Lovely Simplerista, 

The subject was the title of a book that came out around ten years ago. The big anecdote in it was a story about jam. I'm relating it from memory here, so forgive me if some of the details are off, but the gist of it is they did a study in a supermarket where they let people sample this really awesome jam, and then let them choose between three different flavors to bring home. When they then later expanded that to something like thirteen different flavors, sales dropped significantly. Why? You'd think that given more options, people would buy more. But the opposite happened.

We all intuitively know the reason why: Too many things to choose from, and we just give up and don't get anything at all.

Also, having more options does something else: It opens us up to buyer's remorse. That's when we wake up the next day feeling like maybe we should've bought some other flavor instead of the one we got.

So in many of life's situations, not having a choice can be a real blessing. I'm not saying this is always the case. In a perfect world with perfect information, more choice is great. But we never have perfect information.

Remember the Pepsi challenge? They'd give people a blind test of different colas... a sip of Pepsi and a sip of Coca Cola. And most often, people would say they liked the Pepsi best (without knowing, of course). And the reason why is, Pepsi is sweeter, so on that first sip, that tastes better. But down a whole can, and most people prefer the Coke, as evidenced by sales.

It's great to have choice, but often times, we humans are much happier and much better off if you take a couple of options off the table.

I've exprienced that many times in my own life. It can be everything from deciding to let go of something, or life circumstances closing certain doors for you. Once you roll with the decision or the reality, clarity and peace ensues.

Narrowing your options can be the best thing to happen to you.

Robin Green Has a New Book Out

Robin has been with us for years. I frequently tell her story, because it's so awesome, and she is too. I interviewed her a couple of years ago, so you can watch that if you want to know more,

One of the many things I love about Robin is how on-purpose she always is. She's on a mission to alleviate suffering for kids all over the world. She's intent on helping all the kids that have been misdiagnosed with ADHD and things of that nature, and who have essentially been given up on, and giving them a new lease on life, helping them in ways that actually work. Her particular point of entry is through acupuncture, but what she does is so much bigger. It's truly holistic.

Robin's new book is called Nurture Healthy, Happy Kids the 5-Element Way and I encourage you very much to go check it out, buy a copy, and recommend it to all your friends and your social media followers.

We're always so proud when we see community members do things as beautiful as this.

Check it out!

New Features in Simplero

We just launched an integration with WebinarJam, which makes it way easier to get your contacts seamlessly registered for your webinars with everything else you're doing on Simplero.

Random Links from Around the Interwebs

Chinese factories put produts to market before the Kickstarter is even over.

New York Times responds to Trump's lawyers' letter. Killer.

Home cameras used in a DDoS attack. We live in interesting times.

Lots of love,
–Calvin