Hi Lovely Simplerista,

So a little over a week ago, some of you were generous with your time and told me about what you're looking for. What I was aiming for was something about the inner game or spiritual side of entrepreneurship.

But the message I got loud and clear was that you're looking for help getting your business to financially support you, contributing to the family income, in a way that doesn't overwork you, sacrifice quality, or feel yucky. 

Some of you are even worried you might have to drop your business entirely if you can't get more money coming in.

Some of you talk about feeling completely out of your depth when it comes to marketing, not even knowing where to start.

This wasn't the product I had in mind, but I'm here to serve (yes, I'm in the school of service).

As it turns out I spent last weekend at the Conscious Business Network retreat in San Francisco, California. It was a really amazing event.

One of the things that happened there was I met Danny Iny who had come down from Montreal, Canada, and he and I spoke quite a bit. He helped me in significant ways around recruiting, and he impressed me as a really thorough, sincere, and smart guy. He also mentioned that he was in a middle of a launch.

I didn't check out his launch at first, but after reading through your survey answers again, I realized it might be a really great match. So I checked it out and loved it, and then I reached out to Danny again and asked if I could tell you all about it. He of course said yes.

Only make courses you know in advance will sell

I love the methodology Danny teaches. It's basically about only selling things and creating products you know will sell, so you're not wasting time on stuff that won't work.

I've been there many times myself. Dreaming up elaborate products, brainstorming content, structuring, restructuring, recording, uploading, writing sales copy, going through an entire launch, and on and on and on, only to open for registrations and ... nothing happens.

It hurt so bad, every time. It made me feel worthless, stupid, sad, alone, like the worst entrepreneur on the planet, scared, frustrated, angry, ashamed.

But it's actually not about any of these things. It's just about using a bad strategy. There's simple no need to try and come up with all the answers on your own, when you can just go and ask.

And that approach has even bigger benefits than more sales and less wasted effort—though both of those are HUGE. It's about creating a deep bond and connection with your customers that can last a very long time. And Danny explains all of that in his videos.

The strategy is really sound. It's a strategy I know well from the tech world, where it's known as the Lean Startup (Eric Ries wrote a book that made a big splash a few years ago). It's also the exact strategy that our very own Torril used to make $7000 in 9 weeks starting with NO list (here's my interview with her).

The bottom line is, I know you can find that sense of freedom in your work life. I know you can end the rut of trading time for dollars. I know you can make the money to support your family. I know you can experience the freedom that enough money gives. I know, because I've seen it over and over again.

And depending on your particular situation, Danny's Course Builder's Laboratory might be exactly what you need to make it happen for you.

Since you're coming in right in the middle of a launch, I'm going to give you a few links here to get up to speed quickly.

The first video outlines the concept of what he calls the New Paradigm.

The second video goes into more detail with the how, and includes a package af exact copy that you can take and use to do this with your own audience right now.

There's also a recorded webinar, which I haven't watched myself yet, but I'm sure it's valuable. I think they're going to take the webinar replay down TODAY (Sunday).

If you know you want to jump in right now, here's the sales page.

If nothing else, watch the videos, grab his swipe copy, and learn and implement. Even without investing anything in his course, you'll learn a lot. Heck, I've been doing information marketing for 7 years now, and I too came away inspired and enlightened.

So check it out and let me know what you think.

With love,
-Calvin

PS. I'm an affiliate. As a special bonus, if you do end up buying through me, I'll make a special webinar just for you, where I'll get into the inner game of money, and you're free to ask me about anything you want to ask me about. I'll stay on as long as you have questions for me, so this is really your chance to bring it on.

PPS. Again, the link to the New Paradigm video is here.