From: Calvin from Simplero <calvin@simplero.com>
Subject: News from Simplero: Connecting with Your Audience

Hi Lovely Simplerista,

As you may know, I'm restarting my coaching business. And when you're starting up in a new market, it's always a good idea to really get your fingers in the dirt, so to speak, so I've been offering a bunch of 30-minute "lightning" sessions, to talk to people and see how I may be of service to them. The 8 slots I'd set aside went in no time at all, and there's now a sizable waitlist.

To say I've had a blast doing it would be an understatement. For someone in "school of service" like myself, there's just nothing quite like being allowed to fully see and love and support another human being on their journey.

It's also a great example of my whole "it's about the being, not the doing" theme. I'm a completely different coach or mentor now than I was the last time I did this type of work. I've grown so much in the time since, I've become someone for whom the work of being a great coach and mentor comes completely easily and naturally. It's a great feeling.

I was reluctant to offering the free sessions, because, frankly, the last time I offered free sessions it wasn't very productive, and I was afraid of how it was going to play out this time. And because I wanted to skip that step. But I'm so glad my marketing guy convinced me to do the sessions. It's amazing how far you can get in 30 minutes, and it's amazing how good it feels to give people an important nudge in the right direction.

So if you're just starting out with a new audience or business direction, I can't recommend it highly enough.

New Features in Simplero

You can now duplicate an automation. Woot!

And the landing page builder editor is now more responsive to changes in the wysiwyg editors. Nice.

I've also fixed a bug that would forget triggers and other settings on links in broadcasts. So sorry.

Added more info to the new subscriber notification.

Btw, landing pages could use an overhaul. If we were to add just one more landing page template, what should it look like? Can you send me a link to a landing page (opt-in or sales page or both) that you really like?

Random Links from around the Interwebs

Google Photos and unguessable URLs.

Hallelulja. In Danish.

Umbrella.

Lots of love,
-Calvin